STARZ © Brand Identity™
Creative Strategy
Logo Design
Brand Architecture
Brand Design
Motion Language
Marketing Campaign
Craft a global brand identity reflecting STARZ’s commitment to elevating diverse voices, creators and stories.
From articulating brand strategy and developing voice guidelines to refining the logo and developing a multi-platform design system, we brought the brand to life across both linear and streaming platforms, in the US and internationally, via the Lionsgate+ app.