PEACOCK © Brand Identity™
Logo Design
Custom Font
Brand Architecture
Brand Design
Motion Language
Collaborating with NBCU in the early stages of the process to develop a strong brand for Peacock that would establish its own presence in the streaming market while invoking NBCU’s rich history.
By leaning into the quirkiness of its peafowl namesake, we built a brand that’s fun & approachable, without taking itself too seriously.
“For us, it’s the perfect nod to the legacy without being too on the nose.”
