PARAMOUNT+ © Brand Identity™
Logo Design
Brand Architecture
Creative Strategy
Brand Design
Custom Font
Motion Language
Evolve CBS All Access into a new, standalone streaming service, designed to be the home for Paramount content globally.
We built a modern, agile and recognizable streaming brand that embraces Paramount’s cinematic heritage.
“Even though the Paramount mountain is an iconic mark in both entertainment and pop culture, we were surprised to discover a number of different mountains still in circulation across different departments.”
