MTV © Brand Identity™
Logo Design
Brand Architecture
Creative Strategy
Brand Design
Custom Font
Motion Language
For only the third time in their glorious history, one of the most iconic brands in the world wanted to revisit their identity, taking a holistic look at the brand across all touch points.
We drafted, discussed, designed, animated and tested like mad. Instead of retrofitting designs born in a linear space, we needed to design with the biggest attribution challenges in mind – the needs not only of small screens, but the challenges of the ratios within them.
