Marketing
Marketing brings the brand to the masses.
To us, marketing turns into a campaign when we produce more than a single piece of creative to promote a product. Regardless of quantity, however, the process is about distilling a product down to its essence and giving it physical form.
Therefore, we don’t make a huge distinction between crafting a brand and creating a campaign. Yes, the tools to execute might vary, but that process of distillation remains at the core of our approach.
// LIVE ACTION
” WRITING
∞ EXPERIENCES
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We articulate campaign concepts through writing, design, tear sheets and story boards.
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The execution of campaign creative takes on different forms, depending on the idea and the media buys. More often than not, this includes a live action shoot, post production, design and sound supervision.
STARZ Brand Campaign
We introduced our new STARZ brand to the world with the campaign line JUST YOU WATCH, priming the audience to get ready for what’s to come.
CNN Marketing Campaign
THE MURDOCHS offers a closer look at one of the most influential media empires in the world; its rise, its influence, its endgame. And the family dynamics at play in this process.
MARVEL Marketing Campaign
The FIND YOUR POWER campaign is a global rallying cry to inspire fans to unleash their inner hero, to have a blast as they revel in that boost of confidence they get every time they step into the Marvel Universe.
ESPN Marketing Campaign
In order to create authentic promotion for the US Open, we looked to what makes New York such an incredible creative canvas: its walls. We imagined an experience people could interact with by putting up murals in the most cinematic of places–Brooklyn Bridge Park–and turned that experience into a series of promotional spot.
CNN Marketing Campaign
In the ‘70s, pledging allegiance to your country meant protesting in the streets for some and going to war for others. America’s bicentennial decade was a time of dramatic conflict and transformation.
CNN Marketing Campaign
In the 1960s, television brought political upheaval, social change and cultural revolution into our living rooms. It was the first decade where every major event was televised to vast audiences across the country, bringing all the drama, excitement and impact home.
CNN Marketing Campaign
In our SIXTIES campaign, we explored how television transformed our view of the world. With VCR’s, mixtapes and joysticks, THE EIGHTIES allowed us to take control. Our campaign plays off this new era of TV, to be recorded, rewound and fast-forwarded.
INSIGHT Marketing Campaign
We directed and animated a campaign consisting of ten spots overall for Kentucky ISP INSIGHT. Ten scripts. Ten stories. One message: the purpose of cables is to connect humans.
HLN Marketing Campaign
To capture the mood of this cult series, we could think of no better place to film than an actual crime lab. Complete with tools, machines and liquids of the trade.
CNN Marketing Campaign
What goes better with a smooth Tucci voice over than a spot that unites Stanley with food and culture through our carefully crafted settings? We worked with a master food stylist to create table top worlds to bring our regional journey to life.
Marketing Campaign
We identified a simple goal for the launch campaign of BATES MOTEL – Season 1, a contemporary prequel to one of the most iconic films of all time, PSYCHO: create an arresting, out-of-the-box campaign that leaves viewers wondering: WTF is this?
Marketing Campaign
Bates Motel was one of the biggest breakthrough hits of 2013, thanks in part to a deliciously twisted launch campaign. So when A&E invited us back for season 2, we didn’t hesitate to confirm our reservation.
Marketing Campaign
We had fun with a pack of the late Queen’s beloved breed of corgis to craft this teaser spot for THE WINDSORS, an inside look of the Royal dynasty, complemented with a studio shoot of “royal paraphernalia” that served as the backbone for the launch spot.
Marketing Campaign
We shot a batch of tease spots for one of the most successful shows on television on set in Atlanta, GA. Both characters and locations starred in these creepy snippets.
Marketing Campaign
We brought mannequins center stage in custom window displays to showcase the history of style and how it has mirrored the political, social and economic climate of our nation. American Style is a modern look book for American histor; by understanding what we wore, we understand who we are – then and now.
