Experiences
Ain't nothing like the real thing.
In the age of screens, nothing makes a more memorable impact than an engaging physical event. We love building other worlds for people to lose themselves in. Even for just a few moments of magic in a world of madness.
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Usually part of a larger marketing campaign, we stage fun and memorable events in places of high foot traffic. Designed to engage the in-person audience, they also incentivize sharing on social media, which gives the campaign a much larger footprint.
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Rather than looking at each program as an individual media piece, exhibition curators have started to embrace certain aspects of branding to create more cohesive experiences. We deliver everything from animated infographics to immersive short films.
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Whether it’s a concert, a company retreat or a conference, we deliver dynamic content for both on- and off-screen.
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THE ESPYS
Event Branding & ∞ Event Content
The ESPYS are the biggest awards show in US sports, so our mission was to match that grandeur in the theater and on the screens.
COMPASS Fall Retreat 2021
∞ Event Media
COMPASS, one of the most dynamic real estate agencies in the nation needed visual assets to make their annual retreat in Austin, TX live up to their design-forward brand identity. We delivered media assets, as well as collateral for print and space.
GREENWOOD RISING
∞ Exhibit Media
GREENWOOD RISING is a state-of-the-art history center located at the heart of Tulsa’s Greenwood District honoring the legacy of Black Wall Street before and after the Tulsa Race Massacre of 1921.
Experience design agency LOCAL PROJECTS—under the creative leadership of Jake Barton, L’Rai Arthur-Mensah, Phil Armstrong, and Hannibal B. Johnson—hired loyalkaspar to help bring to life their vision for the media programs through sophisticated live-action, and CG media production.
ESPN US Open
∞ Marketing Activation
In order to create authentic marketing for the US Open, we looked to what makes New York such an incredible creative canvas: its walls. We imagined an experience people could interact with by putting up murals in the most cinematic of places–Brooklyn Bridge Park–and turned that experience into a series of promotional spot.
OVERWATCH LEAGUE
∞ Event Media
Leaning on our expertise in the traditional sports space, we worked with Blizzard to build a brand big enough to match the ambition of the endeavor yet compelling enough to connect with someone experiencing the excitement on a single screen. The result is an OVERWATCH LEAGUE experience that comes to life across digital, social, broadcast and in-arena to capture the bold personality of the league and fuel more fandom.
FAITH AND LIBERTY DISCOVERY CENTER
∞ Exhibit Media
Acclaimed experience design studio Local Projects partnered with us on Liberty’s Light, an interactive exhibit at the new FAITH AND LIBERTY DISCOVERY CENTER in Philadelphia.
Visitors are taken through a narrative journey that includes full 360 degree film, immersive environments and interactive storyscapes that focus on William Penn’s founding of Philadelphia.
TNT’s Will
∞ Marketing Activation
To help launch TNT's coming-of-fame drama about William Shakespeare, we conceived, created and carried out a two-day immersive Market Square experiential event in conjunction with New York’s SHAKESPEARE IN THE PARK.
Our guests loved the tactile glimpse into another world, sharing their experience with friends all over the globe, carrying the story of WILL far beyond the borders of Central Park.
CNN’s The Eighties
∞ Marketing Activation
Some decades are just bigger than others, and that’s the way it is. We brought our campaign line for THE EIGHTIES to life by building a larger-than-life boom box at Grand Central Station in New York City, surrounded by authentic arcade games that proved to be a hit with visitors young and old.
TNT’s The Last Ship
∞ Marketing Activation
In TNT’s thrilling series THE LAST SHIP, an airborne virus wipes out 80 percent of the world’s population. A gas mask is the only thing standing between mankind and its complete destruction.
We built an experience around that singular object– the gas mask–with the idea of creating an experience that served a single purpose: bringing people together in search of beauty amid chaos.
Shakira
∞ Event Media
Following her two most recent studio albums, superstar SHAKIRA traversed the Americas, Europe, Asia and Africa for her THE SUN COMES OUT WORLD TOUR.
Director Felix Barrett (Sleep No More) tasked us with developing the tour’s on-stage visual content.
U2 Grammy Awards
∞ Event Media
U2 needed graphic stage content for their Grammy® performance of “Get On Your Boots”, a fast-paced anthem that marked the band’s return to their rock n’roll roots. We delivered a gritty, stop-motion-infused piece inspired by photocopied band flyers.
Super Bowl XLIV Halftime Show
∞ Event Media
It doesn’t get bigger than the Superbowl. The 44th edition of America’s biggest television event was watched by more than 106 MILLION people. We created the graphic content for THE WHO’s iconic performance in Miami.
PROMAX Conference 2019
∞ Event Branding
As part of our rebrand of PROMAX, the premier global association for entertainment marketing creatives, we delivered tools to brand numerous events, from small creative gatherings to the global conference in Los Angeles, CA.
