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AMERICAN CLIMATE CORPS
© Brand Identity™
Logo Design
Creative Strategy
Voice Development
Brand Design
How do you rally a younger generation around a new government program modeled after an old idea?
Nearly a century after FDR’s Civilian Conservation Corps, President Biden launched the American Climate Corps, fulfilling a key promise to mobilize a new, diverse generation of clean energy, conservation, and resilience workers.
We leaned into the vintage charm of the original CCC (Civilian Conservation Corps), and infused it with a modern aesthetic and a relatable brand voice.
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1933
2024
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Brand Voice
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Brand Style
Press
The American Climate Corps designed the next great government logo
The new agency looked to the past for its modern branding.