AMERICAN CLIMATE CORPS
© Brand Identity™

Logo Design

Creative Strategy

Voice Development

Brand Design

How do you rally a younger generation around a new government program modeled after an old idea?

Nearly a century after FDR’s Civilian Conservation Corps, President Biden launched the American Climate Corps, fulfilling a key promise to mobilize a new, diverse generation of clean energy, conservation, and resilience workers.

We leaned into the vintage charm of the original CCC (Civilian Conservation Corps), and infused it with a modern aesthetic and a relatable brand voice.

1933

2024

Brand Voice

Brand Style

Press

The American Climate Corps designed the next great government logo

The new agency looked to the past for its modern branding.