After we finished launching a network that serves as a home base for young teen boys, Nickelodeon had an entirely different challenge for us: to rebrand a network that serves as a home base for young teen girls. Rebranding The N as TeenNick wasn’t just about unifying the Nickelodeon networks; it was about giving a voice to the teenage daughter in the family.
Much like the network’s audience, we wanted the brand to be bright, optimistic, and full of attitude. Just one viewing and you may be brought back to your youth.
