Before the most recent wave of green, there was Lime. The network for healthy living. With a twist. We designed icons, wrote scripts and directed the live-action. The hardest part: coming up with a system for our artistic package to live in. We think it worked out pretty well and has left a clean, refreshing taste in our mouths.
Unlike some companies that specialize in motion design, we really enjoy doing logo identity and navigation systems!
The linear cable network was only one aspect of the Lime brand; it also included radio, online and mobile, so we designed a strong icon system that would work across all platforms.
How often in today’s digital save-the-trees atmosphere do you get to design the collateral as well? We assume it was all 100% recycled paper.
Here’s an overview of the on-air package. After viewing, if you find yourself feeling either euphoric about life or guilty that you aren’t living up to your potential – we did our jobs!
Some BTS from the 2-day shoot. Why is our “Angel” looking so grumpy?
