As part of their most recent rebrand IFC asked us to package their show “Icons,” which shines the spotlight on the unsung heroes of the industry, the innovators and pixel-pushers that most people wouldn’t recognize on the street. We took this to heart by executing a retro creative direction with frame-by-frame 3D animation, putting ourselves in the shoes of those pioneers from the earliest days of computer graphics. It certainly wasn’t fast, but we think the end result stayed true to spirit of these trailblazers.
