Fuse Rebrand


Fuse is a member of the rare breed of music channels that still primarily broadcasts…well, music. We were lucky enough to be put in charge of communicating that love of the aural arts through a full network rebrand. Music and those who love it, thanks to Fuse, have a home again. At least on TV.


The logo array, like the Fuse logo itself, is based around a square design system.


fuse_prep_web_01.jpg


fuse_prep_web_02.jpg


It can work for any show logo!


fuse_prep_web_03.jpg


It works especially well for show logo layouts, such as the end of a show open. This allowed for an easy transition into the Fuse logo sting.


fuse_prep_web_04.jpg


The square is also versatile in allowing for a navigational system built off of audio controls.


fuse_prep_web_05.jpg


Buttons galore.


fuse_prep_web_06.jpg


Check out the nav system.


fuse_prep_web_07.jpg


The show packaging displays a wide variety of styles, while all staying within the Fuse family.


fuse_prep_web_08.jpg