Fuse Rebrand


Fuse is a member of the rare breed of music channels that still primarily broadcasts…well, music. We were lucky enough to be put in charge of communicating that love of the aural arts through a full network rebrand. Music and those who love it, thanks to Fuse, have a home again. At least on TV.


The logo array, like the Fuse logo itself, is based around a square design system.


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It can work for any show logo!


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It works especially well for show logo layouts, such as the end of a show open. This allowed for an easy transition into the Fuse logo sting.


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The square is also versatile in allowing for a navigational system built off of audio controls.


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Buttons galore.


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Check out the nav system.


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The show packaging displays a wide variety of styles, while all staying within the Fuse family.


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/ LK
Elliott Chaffer – Director / Designer
Beat Baudenbacher – CD / Designer
David Herbruck – EP
Jenn Dewey – Senior Producer
Geoff Bailey – Design Director / Animator
Scott Lakso – Associate Producer
Alexandra Stefanova – Designer
Chris Thompson – Designer
Daniel Dörnemann – Designer
Emily Gobeille – Designer
Jody Sugrue – Designer
Ben Yonda – Designer / Animator
Diksha Watwani – Designer / Animator
Gabriel Pulecio – Designer / Animator
Josh Goodrich – Designer / Animator
Kristen Basile – Designer / Animator
Mark Auleta – Designer / Animator
Adam Pearlman – Animator
Anthony Serraino – Animator
Chris Averbeck – Animator
Dennis Cheung – Animator
John Earle – Animator
Kyle Anderson – Animator
Sarah Orenstein – Animator
Sébastien Larreur – Animator
Jihyae Ham – Rotoscoper
Greg Smith – Composer
Kick Music – Music / Sound Design