As a motion graphics studio, we know our way around the computers. So it was a refreshing change to get to work with Epix to brand their guilty-pleasure movie channel using nothing but cardboard, scissors and an imagination usually reserved for children. Born from a homemade video store feel, The 3 appeals to the unashamed B-movie lover in all of us with a network package that tackles the eternal question of “What if I branded a television network with only my video camera, a few friends and the shit in my basement?” It looks like we found the answer.
