The winning goal, the victory lap, the high five; a kid’s life is all about accomplishing things and finding out what they can do. Disney XD, a global brand designed from the ground up in collaboration with Disney, serves as a window into that world. Whether you’re learning rad tricks on your BMX bike, sparring with your sensei or trying to impress your science classmate with a sweet volcano, this channel is your home base for reaching your goals. If the kids really are our future, the next 50 years are in good hands with XD.
We designed the Disney XD logo, which became the hero of almost every spot. The XD serves as a window from the regular world into the aspirational one.
Here are some Menus, based around the logo.
We also designed the XD custom font, including all the international versions…
…as well as the print campaign!
We had a hand in conceiving and designing the website.
There were plenty of live-action Network ID’s, which required a two-week long shoot in LA.
