After the tragic earthquake of January 12th befell upon Haiti, the Betterment Bureau took solace around the one place that always makes us smile during hard times: our office foosball table. And then it hit us. Why not raise money for Haiti by hosting a Foosball Tournament? The little idea that could blossomed into a full-fledged fundraiser. With the help of our favorite local coffee/surf shop, Saturdays Surf NYC, and a bazillion amazing sponsors, we raised $2000 to benefit the people of Haiti and the efforts of the Red Cross. Before, during, and after, we always kept our mantra in mind: FUN FOR GOOD. And indeed it was.
Naturally, this event deserved its own brand, which is a simple marriage of the Betterment Bureau and Saturdays Surf NYC logos. Unlike our commercial clients whose style-guides are written in stone, our style-guide was written in snow.
Spirits were high, and everyone was willing to lend a hand for Haiti.
Too bad we can’t raise money just by being attractive. Or can we?
The tournament was heated, the players were focused, and when the dust settled there was a clear victor: team Dans ta Gueule (Ben Yonda and Sébastien Larreur, image: lower right)
After the tournament, we raffled off some highly coveted prizes from our numerous donors (see list and links below).
Booya! $2000 is a handsome sum. Thankfully the wad of cash wasn’t just one dollar bills.
A thousand gold-wrapped thank yous go out to our amazing partners and sponsors: Saturdays Surf NYC, Brooklyn Brewery, DJ Charlie Wonder, Incase Products, Lekker Home, The News Inc, Cheap Monday, SML Bags, Aerial7 Products, Casio Watches, Evisu Jeans, Lisa Shaub Hats, LM.affair by Lincoln Mayne, Bellisima World Jewelry, Art by Sasha and Oksana, and all of the many volunteers and attendees that made the event a smashing success!